RECEIPT #BRIAN-
JAN 01, 2024
PREDICTION BY
Brian Wieser“He predicts the US ad industry will grow by roughly 5% (minus political spending) and 9% with political spend.”
FOLLOW-UP
His initial forecast of 'roughly 5%' growth (ex-political) understated the actual trajectory. Subsequent data and his own revisions showed actual growth to be closer to high single-digits. The direction of growth (positive) was correct, but the magnitude was underestimated.
ORIGINAL SOURCE
AdExchanger